Third Wave Coffee has launched its new range of pizzas with the ‘Slice of Joy’ campaign. The launch is supported by a jingle titled ‘Sip Sip Bite’, which highlights the combination of pizza and coffee, now available at all 140+ Third Wave Coffee cafés across India.
The campaign video, released on the brand’s digital channels, features over 1,000 baristas from across India performing a coordinated dance to the jingle. The aim is to create a fun, shared moment around the brand’s new food offering.
To bring the campaign into the physical café space, baristas will dance three times a day — at 1 PM, 4:30 PM, and 7 PM — in all locations.
With this launch, Third Wave Coffee expands its food menu, positioning its pizzas as a casual, shareable option to enjoy alongside its coffee offerings.
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“At Third Wave Coffee, we’ve always believed in doing things differently — whether it’s how we brew coffee or build community inside our cafés,” said Ayush Bathwal, Co-founder, Third Wave Coffee. “With ‘Slice of Joy,’ we’re inviting customers to experience something new. The ‘Sip Sip Bite’ jingle isn’t just a song — it’s a celebration of our baristas, our culture, and this exciting new chapter.”
