The Walt Disney Company has elevated Saket Arbhi to Director of Brand Management. In his new role, he will lead corporate brand strategy, management, and stewardship for Disney, Pixar, Marvel, Star Wars, and National Geographic.
He shared the news of his promotion in a LinkedIn post.
In this role, he will also provide counsel and guidance to senior management while approving branded content, product initiatives, marketing efforts, and digital activities. Additionally, he will serve as a center of excellence for brand, branding, and marketing strategy.
He has been associated with The Walt Disney Company for 12 years and seven months. Previously, he served as Director and Head | Marketing, Partnerships and Business Development | Disney Kids and National Geographic, from June 2012 to October 2024.
Before that, he was associated with Star India between February 2010 and May 2012, as Manager Marketing- Star Plus and Senior Manager (Brand Management and Marketing)- Life OK.
Between October 2007 and January 2010, Arbhi served as Manager Marketing- Zee TV and Zee Cinema at Zee Entertainment Enterprise. Earlier, he was also associated with Sony Entertainment Television as Senior Executive Marketing- SAB.
