The pandemic, however deadly it may have been, has made many things obsolete on one hand while many are in trend on the other. For instance, the concept of working remotely was a luxury once but now has become the new normal.
People found solace in all the things available in the comfort of their homes. From working from home to chilling at home, people shifted their definition of entertainment drastically since going out was not an option.
This paved a very fruitful way for the many OTT platforms available in the country. During the lockdown, digital content was the key source of entertainment and contributed directly to the growth of these platforms.
From web series to movies, people have watched almost everything from foreign to desi content. Many of which have received a lot of applause and people are eagerly waiting for the next season to be released as soon as possible.
YouGov’s latest study reveals that among the upcoming web series this year, Season 2 of Delhi Crime is the most awaited show by OTT platform viewers in the country (as said by 22%). The International Emmy-winning drama series enthralled viewers with its first season and we see the excitement building up for the next edition, despite the absence of an official release date.
While people have been waiting for Delhi Crime Season 2 eagerly, another series has been termed as the most favorite show of 2021. Manoj Bajpayee starred Family Man took the tag of the most favorite show of 2021 as per YouGov’s findings.
When it comes to digital platforms, Amazon Prime (53%), Netflix (47%), and Disney Hotstar (43%) are the most preferred channels for watching Indian web shows. Even though international networks are more popular among the masses, regional platforms like Sun NXT, Aha, and Hoichoi also feature in the list, indicating the growth of regional content consumption in India.
Data was collected online by YouGov Omnibus among 1009 respondents in the country between June 15th-20th, 2021 using YouGov’s panel of over 11 million people worldwide.
