The Derma Co, an ingredient-led skincare brand from Honasa Consumer, has partnered with Zepto to provide essential summer skincare to Zepto’s delivery partners in Jaipur. In a city where desert heat can be especially harsh on the skin, this initiative aims to protect and uplift them.
Set against the vibrant streets of Jaipur, the campaign film follows Zepto’s delivery partners as they navigate the city’s heat and hustle. Featuring real riders receiving skincare kits, sharing stories, and smiling with gratitude, the film captures their resilience and the joy of feeling seen. The activation was carried out across Zepto’s dark stores in Jaipur, where riders collected their kits and participated in the programme in dedicated rest areas.
Link to the ad campaign:
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Snigdha Anand, VP – Marketing, Honasa Consumer, said, “At The Derma Co., we believe in delivering science-backed skincare that solves real problems. Through our partnership with Zepto, we’re proud to extend this philosophy to the delivery partners who work tirelessly in challenging weather conditions. This campaign is a reflection of our shared commitment to care not just for consumers, but also for the people who keep essential services running. It underscores our belief in purposeful, science-led skincare that goes beyond convention.”
Commenting on the campaign, Vikas Sharma, Chief Operating Officer, Zepto, said “At Zepto, every delivery is powered by real people navigating the city to serve users with speed and care. We’re committed not just to fast deliveries, but also to the safety and well-being of those who make them happen. Every store has a designated rest area for delivery partners—with drinking water, hydration-focused refreshments, washrooms, and charging ports. Our partnership with The Derma Co helps us take this one step further by protecting our partners during the harsh summer months.”
