In response to the evolving needs of the digital landscape and to enable seamless integration of services and enhanced efficiency for brands, The Content Lab has brought together its different solutions under focussed silos- Stir, Carbon and H2O, into one unified umbrella.
As part of the restructuring, all the three verticals- Stir (Digital & Creative Agency), Carbon (Production backbone for TVCs/DVCs) and H2O (essential, scalable and snackable content creation) will operate under The Content Lab to offer a ‘comprehensive’ suite of solutions that spans from concept development to execution across various digital platforms.
The newly restructured entity will enable access to a wide array of services, including creative strategy, scalable content creation, digital marketing, campaign conceptualisation, branding, ad-film production and more.
Commenting on the development, Vaibhav Mehta, Founder and CEO, The Content Lab, said, “At The Content Lab, we recognise the evolving nature of the digital landscape and this restructuring will allow for a more efficient content-first approach for brands.”
“This restructuring initiative will create a greater focus for each vertical, stronger collaboration between teams and sharper results for brands,” he added.
Furthermore, Supriya Sehgal, Co-founder and COO, The Content Lab, also mentioned, “With our integrated approach, clients can expect a seamless experience from concept to execution, enabling them to achieve their marketing objectives with maximum impact.”
