The Body Shop India has unveiled its disruptive pricing strategy in India across 12 of its product formats. With prices starting at new, more inviting entry points, this move is designed to welcome even more customers into the world of The Body Shop.
To support the launch, The Body Shop India has rolled out its More Love for Less campaign that spotlights the love, joy and excitement of customers across age-groups to the newly accessible, fresh price points.
With a digital-first approach, the central theme of More Love for Less, is shot with the creative direction that reflects the diversity of the Indian consumers. The campaign celebrates the unfiltered joy of customers. It reflects how consumers are embracing the change: catching trends, stocking up, gifting generously, and rediscovering rituals they love.
Link to the ad campaign:
Rahul Shanker, Group CEO, Quest Retail, said: “This is a long-view strategy—rooted in our values and backed by real customer insight. For over two decades, Indian customers have loved us for what we stand for. In order to remain truly inclusive, we must address accessibility in a more meaningful and sustained way. Our ambition is to democratize ethical beauty for the next generation—channel agnostic, gender-agnostic, values-driven, and deeply conscious of what they consume.”
