Television advertising volumes for the January-March 2024 quarter decreased by 4% compared to the same period in 2023, according to TAM AdEx Quarterly Advertising Report on Television.
As per the report, Food and Beverages sector solidified its top position with a 26% share in January-March, 2024, surpassing its performance from January-March, 2023. During the same period, the Personal Care/Personal Hygiene sector ranked second on the chart with a 15% share. Together, the top 10 Sectors added 90% share of ad volumes.
The top 10 advertisers together contributed 46% share of ad volumes with Hindustan Unilever leading the list. Pepsi Co India Holding and Glaxo Smithkline were new entrants during January-March, 2024 compared to January-March, 2023.
During JFM quarter, Toilet Soaps and Toilet/Floor Cleaners retained their first and second positions compared to same quarter last year.
Five out of Top 10 brands were from Reckitt Benckiser during January-March, 2024. The top 10 categories collectively added 33% share of ad volumes. Among the top 10 categories, two of them were from Personal Care/Personal Hygiene Sector.
Harpic Power Plus 10x Advanced dominated the brand list for Television Advertising during January-March 2024, the report stated.
Overall, there were 4 new entrants present in the top 10 brand list during JFM quarter this year. Among the top 10 brands, three of them belonged to Toilet/Floor Cleaners Category.
Among the growing categories, Mutual Funds experienced a ninefold increase in January-March, 2024, compared to January-March, 2023.
As per the report, 165+ Top Growing Categories witnessed positive growth. Milk Beverages witnessed highest increase in Ad Secondages of 27%.
During January-March, 2024, GEC dominated as the most popular channel genre for advertising. Top five channels genres accounted for more than 90% share of Ad Volumes during January-March, 2024.
