Sony Corporation and TCL Electronics Holdings Limited have signed a memorandum of understanding to move forward with discussions on a strategic partnership in the home entertainment segment. The companies have agreed to explore the formation of a joint venture that has been structured with TCL holding a 51% stake and Sony holding 49%.
The proposed joint venture has been planned to take over Sony’s home entertainment business and operate on a global scale. It has been outlined to manage the full value chain, including product development, design, manufacturing, sales, logistics and customer service, covering televisions and home audio equipment.
Sony and TCL have stated that discussions have been underway toward executing definitive and binding agreements by the end of March 2026. Subject to final agreements, regulatory approvals and other customary conditions, the new entity has been expected to begin operations in April 2027.
The joint venture has been positioned to combine Sony’s picture and audio technologies, brand assets and operational experience with TCL’s display technologies, manufacturing scale and supply chain capabilities. Products developed under the arrangement have been expected to carry the Sony and BRAVIA names.
The companies have indicated that the partnership has been planned against the backdrop of continued growth in the global large-screen television market, driven by OTT platforms, smart TV adoption and demand for higher-resolution and larger displays.
“We are pleased to have reached this agreement with TCL for a strategic partnership. By combining both companies’ expertise, we aim to create new customer value in the home entertainment field, delivering even more captivating audio and visual experiences to customers worldwide.”- Kimio Maki, Representative Director, President and CEO, Sony Corporation
“We believe that this strategic partnership with Sony represents a unique opportunity to combine the strengths of Sony and TCL, creating a powerful platform for sustainable growth. Through strategic business complementarity, technology and know-how sharing, and operational integration, we expect to elevate our brand value, achieve greater scale, and optimize the supply chain in order to deliver superior products and services to our customers.”- DU Juan, Chairperson, TCL Electronics Holdings
