Tata Consumer Products Limited (TCPL) has announced a new partnership with Disney’s Marvel Avengers, launching a special edition of its Tata Gluco+ Jelly drink featuring fan-favourite superheroes. The collaboration blends the refreshing taste of the drink with the adventurous world of iconic characters like Spider-Man, Iron Man, Captain America, Thor, and Captain Marvel.
Fans can collect premium superhero toys, including magnetic keychains and bag tags.. Additionally, three exclusive superhero-themed cups spotlighting Spider-Man, Iron Man, and Captain America add an extra layer of fun for Marvel enthusiasts.
To amplify the launch, TCPL has rolled out a digital campaign showcasing the new Marvel-themed packaging and freebies. Celebrities Sameera Reddy and Bengali superstar Subhashree Ganguly have been roped in as brand ambassadors, sharing their experiences with the product through engaging content on social media.
The campaign also includes a mix of national and regional influencers to boost visibility and excitement among consumers and parents alike.
Link to the campaign:
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“We are thrilled to launch our new jelly proposition in partnership with Disney’s Marvel Avengers,” said Partha Biswas, President & Head – RTD Business, Tata Consumer Products. “This platform allows us to fortify our unique jelly drink format with the dynamic world of Marvel superheroes, delivering an irresistible combination of taste and play.”
