TAM Sports has released advertising data for IPL 2026, analysing activity across Linear TV and Connected TV (CTV) during the first 22 matches of the tournament.
The report has shown that Star India (JioHotstar) has ranked as the top advertiser across both Linear TV and CTV, highlighting platform-led presence in the tournament’s advertising landscape.
The analysis has identified the top five advertisers during this period, including Google, Reliance Consumer Products, Havells India and Vishnu Packaging, indicating participation from technology, FMCG and consumer goods sectors.
On the category side, the report has found Ecom-Media/Entertainment/Social Media to be the leading segment, followed by Ecom-Other Services, Mouth Fresheners, Cars and Paints. These categories have dominated advertising presence across both platforms during the analysed matches.
The data has covered commercial activity across 22 IPL matches and has reflected how advertisers have continued to adopt a cross-platform approach, leveraging both traditional television and streaming to reach audiences during live sports.
The findings have reinforced the role of IPL as a multi-platform advertising property, with brands maintaining visibility across Linear TV and CTV environments.
