TAM Sports, the sports intelligence division of TAM Media Research, has strengthened its cross-platform monitoring capabilities to include advertising tracking across Linear Live Broadcast and live streaming on Connected TV (CTV) and mobile platforms, further expanding its sports sponsorship analytics framework.
As sports viewership increasingly spreads across multiple screens and streaming environments, advertisers and rights holders require reliable intelligence that captures brand presence across the evolving media landscape. TAM Sports addresses this need through an integrated monitoring framework spanning broadcast, streaming, digital, on-ground and earned media platforms.
For over 15+ years, TAM Sports has supported federations, leagues, teams, sponsors and agencies with independent monitoring of brand exposure and sponsorship visibility. The addition of live streaming monitoring across CTV and mobile devices enhances this ecosystem by enabling stakeholders to track advertising occurrences and brand appearances across streaming feeds alongside traditional broadcast coverage.
TAM Sports evaluates brand exposure across multiple dimensions, capturing advertising occurrences, in-content brand integrations, stadium branding visibility, audio mentions, editorial logo placements in print, as well as digital and social media presence along with an option of combining this with Brand Lift studies. This integrated framework allows sponsors and rights holders to assess the extent, prominence and competitive share of brand exposure across the sports media ecosystem.
By consolidating monitoring and analytics within a single platform, TAM Sports enables stakeholders to evaluate sponsorship performance holistically and make more informed decisions in an increasingly complex sports media environment.
LV Krishnan, CEO, TAM Media Research, said: “Media consumption around sports has evolved rapidly, and measurement frameworks must evolve with it. For more than a decade and a half, TAM Sports has continuously adapted to industry needs by providing credible, independent insights across platforms. This commitment is why federations, agencies and sponsors continue to rely on us as a trusted partner.”
Anshu Yardi, Head, TAM Sports, added: “In today’s fragmented video environment, sponsors, agencies and franchisees need a clear understanding of how their brand communication performs across screens. TAM Sports brings together cross-platform monitoring and analytics that help stakeholders track brand visibility, benchmark competitive presence and demonstrate measurable ROI from sports partnerships.”
