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Joy Personal Care Entrusts Webenza With Its Digital Creative Mandate

Snapchat Rolls Out Sponsored Snaps In India With AJIO As First Partner

Kyoorius Announces Jury Chairs & Co-Chairs For Kyoorius Creative Awards 2025 Edition

Onething Design Reimagines Royal Enfield’s Digital Experience With All-New Mobile App

Ipsos Launches Ad Testing Solution Creative|Spark AI In India

Omnicom Media Group’s PHD India Wins Bondbazaar’s Integrated Media Mandate

FCB Kinnect Appoints McCann Worldgroup’s Abhinav Tripathi As Its New NCD

ASCI To Host Landmark ICAS Global Summit In Mumbai For The First Time

Bombay DC Builds New Premium App For Home Appliances Major Blue Star
Marketing

Rediffusion’s Red Lab Unveils “Vibes: The Ultimate Gen-Z Rundown 2024” – A Gen Z Pop Culture Report

Indian Supercross Racing League Onboards Salman Khan As Brand Ambassador

Olio Collaborates With Rajasthan Royals As Official Partner For IPL 2025

Lubi Industries Partners with SunRisers Hyderabad As Principal Partner For IPL 2025

Speed vs Scale: Can Quick-Commerce Match E-Commerce’s Profitability?

Landor Appoints Conran Design Group’s Geet Nazir As Managing Director- India

Havmor Ice Cream Extends Partnership With Gujarat Titans For TATA IPL 2025

Netcore Cloud Unveils 9 Agentic AI Agents To Build & Scale 10x More Hyper-Personalized Campaigns

It’s Only With AI That Marketers Can Better Predict The Unpredictable Consumer Behaviour & Improve Targeting: Neha Markanda
Media

After Airtel, Jio Joins Hands With SpaceX To Introduce Starlink Services In India

JioStar Onboards 20 Sponsors For TATA IPL 2025

Angad Bhatia Joins As CEO Of Firstpost & Creator18

If Big B Was To Step Down From KBC, SRK, Aishwarya Rai & MS Dhoni Would Be BEst Choices: Reports

Vikas Purohit Joins The Times Of India As CEO – New Business Ventures

Warner Bros Discovery Elevates Harshit Sahni To Senior Director- Cluster Revenue Head, Factual & Lifestyle, Eurosport, International Business- South Asia

JioStar’s India Vs Pakistan Clash Broadcast Achieves Record-Breaking 20.6 Crore TV Viewers

Auto Sector Led Print Advertising In 2024 With 15.2% Share Of Total Ad Space: TAM AdEx

BCCI Issues Expression Of Interest For Media Buying And Strategy Agency For IPL 2025
Business

Takashi Nakajima To Assume President & CEO Role At Honda Cars India From April 1

McKinsey acquires ET Medialabs To Boost Digital Marketing Operations

Adani Wilmar To Acquire GD Foods, Owner Of Brand ‘Tops’

HARMAN Appoints Christian Sobottka As President & Chief Executive Officer

Bain & Company Appoints Shyam Unnikrishnan As Managing Partner- India As Parijat Ghosh Takes Up APAC Role

India-Founded Internet Browser Veera Goes Global, Now Available In 100+ Countries

Mirum India’s Mihir Karkare, Sanjay Mehta & Hareesh Tibrewala Reunite To Build Meru Life

Head Digital Works Strengthens Its Online Poker Footprint In India With Adda52 Acquisition

Curefit’s Former Business Head- Play & CHRO Chanakya Gupta Joins Tuco Kids As Co-Founder
What’s Buzzing

Empower, Inspire, Change: How Brands Celebrated Women’s Day 2025

Coca-Cola, Google, Zomato & More: How Brands Rode The Wave Of India’s ICC Champions Trophy Win

Tata Motors Expands Sustainable Vehicle Scrappage Initiative with New Facility

Here’s How Storytelling Is Powering Creators With Greater Influence & Authenticity

Brands Play Cupid With Cheeky Twists & Heartfelt Valentine’s Day Campaigns

Tata Motors Unveiled The Future Of Mobility At Auto Expo 2025 With 14 Commercial Vehicles

Here’s How Dabur Gulabari’s #GulabSeShukriya Made Rose Day Celebrations More Meaningful

How FinMin Nirmala Sitharaman’s Union Budget 2025 Has Got Key Leaders Saying ‘All Hail!’

What Indian A&M, Tech & M&E Industry Want From Nirmala Sitharaman’s Upcoming Union Budget
Case Studies

From Hindi Heartlands To Big Brands, Here’s How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

7 Ways In Which AI Is Redefining The Advertising Landscape

How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season

How Shah Rukh Khan’s Popularity And Creative Marketing Strategies Made ‘Jawan’ A Must-Watch

Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release

How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz

How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign

How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity

How The Makers Of Spiderman: Across The Spider-Verse Piqued Interest And Created Intrigue
More
Building Real Connections With Consumers Through MadTech: Beyond The Buzzwords

Accelerate Action: Women Steering The Future & Beyond

The Silver Digital Revolution: Marketing To Today’s Tech-Savvy Seniors

The Death Of Performance Marketing Agencies: Growth Marketing Is The New Era

Is SEO Dead Due To The Rise Of AI Search?

Block Out The Noise & Keep Moving Forward Because One Has To Be ‘Stubborn’ To Succeed: Fixderma’s Shaily Mehrotra

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Tag: Lok Sabha Elections

Times Now Secures 31% Market Share During Lok Sabha Election Season

Media

Times Now Secures 31% Market Share During Lok Sabha Election Season

Times Now secured 31% market share (Source: BARC| 10L+| NCCS AB 22+ Males| Wk.16-23'24) during the ...

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ED Searches Offices Linked To Fairplay App Over Financial Irregularities

What’s Buzzing

ED Searches Offices Linked To Fairplay App Over Financial Irregularities

The Enforcement Directorate (ED) carried out searches at several locations as part of its probe regarding ...

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CNN-News18 Captures 41.1% Market Share On Counting Day: BARC

Media

CNN-News18 Captures 41.1% Market Share On Counting Day: BARC

According to the latest data by the Broadcast Audience Research Council (BARC), CNN-News18 has emerged as ...

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Here's How Unpredictable Political Scenario Impacted News Channels' Viewership & Revenue On Counting Day

Media

Here’s How Unpredictable Political Scenario Impacted News Channels’ Viewership & Revenue On Counting Day

by Sakshi Sharma

The Counting Day for the 2024 Lok Sabha election brought significant revenue boosts for news channels, ...

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LS Polls 2024: Revenue On Counting Day To Jump By Leaps & Bounds For ABP News, Says Rupali Fernandes

Media

LS Polls 2024: Revenue On Counting Day To Jump By Leaps & Bounds For ABP News, Says Rupali Fernandes

by Sakshi Sharma

As all eyes are on the Lok Sabha election results today, Rupali Fernandes, Chief Revenue Officer ...

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For The First Time, All Industry Bodies Including IAA, ISA, ABC, IBDF, IOAA & More Will Participate In Goafest 2024: Prasanth Kumar

Advertising

For The First Time, All Industry Bodies Including IAA, ISA, ABC, IBDF, IOAA & More Will Participate In Goafest 2024: Prasanth Kumar

With less than a week left for the 17th edition of Indian advertising industry’s much awaited ...

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Election Cycle in India Driving Significant Growth For News Genre: Amagi Report

Media

Election Cycle in India Driving Significant Growth For News Genre: Amagi Report

The election cycle in India has been a significant driver of growth in news and in ...

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Here's Why Print Publishers Stay Positive About Growth Prospects This Year

Media

Here’s Why Print Publishers Stay Positive About Growth Prospects This Year

by Sakshi Sharma

Print publishers are riding a wave of optimism as they anticipate unprecedented growth in the print ...

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Goafest 2024 & ABBY Awards Powered by One Show 2024 To Happen In Mumbai Now

Advertising

Goafest 2024 & ABBY Awards Powered by One Show 2024 To Happen In Mumbai Now

Keeping in mind the forthcoming Lok Sabha elections, the Advertising Agencies Association of India (AAAI) and ...

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MCD Removes Over 6.12 Lakh Political Ads So Far Ahead Of Lok Sabha Elections

Advertising

MCD Removes Over 6.12 Lakh Political Ads So Far Ahead Of Lok Sabha Elections

Amid the enforcement of the Model Code of Conduct (MCC) for the 2024 Lok Sabha elections, ...

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