Taboola has entered into a three-year exclusive partnership with Cricbuzz to strengthen user engagement and expand monetisation opportunities through personalised content recommendations.
As part of the agreement, Taboola has become Cricbuzz’s exclusive content recommendation partner. The collaboration has enabled Cricbuzz to use Taboola’s recommendation technology to deliver more relevant, data-driven content experiences to its user base.
The partnership has aligned with evolving sports consumption patterns, where mobile-first usage, real-time engagement, and personalised content journeys have shaped how audiences interact with platforms. As users have spent more time beyond live scores, demand for seamless content discovery has increased.
Cricbuzz has continued to remain one of the most widely used cricket platforms globally, offering real-time match updates, commentary, news, and analysis. The platform has generated over 567 million monthly page views globally, according to SimilarWeb, with a strong presence across India and international markets such as Bangladesh, the United States, Pakistan, and the UAE.
With the integration of Taboola’s technology, Cricbuzz has been expected to strengthen engagement metrics such as session depth and content interaction. The collaboration has also aimed to create incremental monetisation opportunities through improved content recommendations.
The partnership has reflected Taboola’s focus on expanding its presence in high-growth markets like India while supporting publishers in building engagement-led content ecosystems. For Cricbuzz, the collaboration has marked a step towards enhancing how users discover and interact with content across the platform.
“Cricbuzz is a trusted destination for millions of sports fans who are constantly seeking real-time updates, stories, and deeper insights,” said Adam Singolda, CEO and Founder, Taboola. “. Partnering with Cricbuzz allows us to bring personalized experiences to one of the world’s most passionate sports audiences, driving deeper engagement while enabling sustainable monetisation at scale.”
“At Cricbuzz, our focus has always been on delivering a fast, intuitive, and engaging experience for millions of cricket fans globally,” said Pankaj Chhaparwal, CEO and Founder, Cricbuzz. “Our partnership with Taboola strengthens user engagement through smarter content discovery while unlocking scalable, performance-driven monetisation. Their technology and global scale make them a strong partner as we continue to grow and evolve our platform.”
