Symphonies Life has launched a new brand identity that marks its move from being a product to becoming a complete sleep and lifestyle brand. Led by creative agency VOLUME, the rebranding aims to change how people think about sleep not just as a basic need, but as an essential part of their well-being.
VOLUME has developed a modern and minimal visual identity using motion-based metaphors like waves, breath, and stillness to evoke better sleep cycles. Symphonies Life is extending its narrative across POS displays, influencer kits, social content, and offline experience zones.
“We wanted to go beyond just being another mattress in the market. With VOLUME, we were able to build a brand that speaks to a more conscious, wellness-focused consumer. Sleep is personal, emotional, and essential, and our new identity finally does justice to that philosophy,” said Shivans Agarwaal, CEO Symphonies Life.
“Symphonies Life is no longer just a product you buy, it’s a ritual you invest in. Our role was to balance commercial intent with emotional resonance. Every element, from brand voice to visual rhythm, was crafted to elevate sleep into the lifestyle space,” Rishabh Srivastava, Brand Director, VOLUME, said.
