Swiss Beauty has launched its latest campaign Har Bride Ka Beauty Stroke. Timed with both the ongoing Indian Premier League (IPL) and the peak wedding season, the campaign film offers a never-seen-before take on bridal makeup.
Set in the lively chaos of a bridal suite, the film captures a bride preparing for her big day, a blend of excitement, anticipation, and the pressure to look her best. Much like a cricketer heading into the final over, she leans into the pressure, moving through moments of calm precision and last-minute touch-ups — with Swiss Beauty as her trusted performance partner.
Breaking away from the usual serene music or emotional voiceovers, the film features a cricket-style commentary. Every makeup move is narrated with the same intensity and excitement as a live IPL match.
Har Bride Ka Beauty Stroke is part of Swiss Beauty’s larger wedding season campaign. This year, the brand has significantly ramped up its efforts with increased media investments, an elevated digital and experiential strategy, and a sharper focus on engaging directly with brides, bridesmaids, and wedding guests.
Through this campaign, Swiss Beauty aims to generate widespread buzz and capture consumer attention during the IPL season. The brand’s strategic media placement during live IPL matches is designed to maximise reach and brand recall, engaging a wide and diverse audience.
Vidushi Goyal, CMO, Swiss Beauty, said, “With Har Bride Ka Beauty Stroke, we wanted to shake up traditional beauty advertising by infusing it with the drama and energy that India associates with cricket. It’s fun, fresh, and full of personality — much like today’s modern Indian bride. At Swiss Beauty, we thrive on delivering beauty with a twist — whether it’s through our innovative products or unexpected campaign narratives.”
Rahul Tejwani, CEO, Green Chutney Films, added, “Beauty narratives are changing—and so are the stories we tell. By placing a bride’s big moment in the world of cricket, we created a fresh, inclusive crossover that speaks to everyone, not just women. With Swiss Beauty, we’re proud to deliver something bold, relevant, and refreshingly unexpected.”
