Swiggy (now Swiggy Ltd.), an on-demand convenience platform, has made its stock market debut and to commemorate the same it has released an ad film, conceptualised in-house, that encapsulates the brand’s ethos and the decade-long journey.
The ad film begins with a series of bells ringing in quick succession, gradually building to a crescendo. The voiceover then states, “Ghanti bajate bajate kahan tak pohoch gaye” (Look where we’ve reached as a result of ringing so many bells), subtly drawing a parallel between the countless doorbells rung by Swiggy’s delivery executives and the ceremonial bell now ringing at the NSE. The film culminates by showcasing Swiggy’s wide range of offerings- including Swiggy Food, Swiggy Instamart, Swiggy DineOut, Swiggy Genie, and Swiggy Minis.
As part of its listing ceremony, Swiggy’s Co-Founders Sriharsha Majety and Nandan Reddy, were joined by members of the Management Team, including Rohit Kapoor, Phani Kishan, Rahul Bothra, Amitesh Jha and Madhusudhan Rao, to ring the bell at the National Stock Exchange (NSE). Two of the company’s dedicated delivery partners, Jigar Khan and Namrata Vora, were invited to join Swiggy’s Co-Founders and Management Team on stage at the NSE.
Together, they rang the ceremonial bell, symbolising the collective effort of Swiggy’s delivery network and honouring their vital role in the company’s success. As per the brand, this gesture reinforced Swiggy’s commitment to celebrating the hard work and contributions of its delivery heroes.
Watch the film here:
