Swiggy and Zomato have raised their platform fees once more to tap into the rising demand of the festive season. Swiggy has increased its fee three times in the past three weeks, taking it to Rs 15 per order inclusive of GST. Zomato has effected a 20% hike, charging Rs 12 per order before taxes.
With both companies processing upwards of 20 lakh daily orders each, they have been positioned to earn nearly Rs 3 crore a day just from platform fees. The revenue boost has come at a time when their quick commerce verticals, Instamart for Swiggy and Blinkit for Zomato, have remained a drag on profitability.
The platform fee, which has been added on top of item costs, delivery charges, restaurant charges, packaging, and GST, has helped improve EBITDA margins and unit economics. As per media reports, it has also been used to offset high operating costs, especially as logistics and quick commerce expansion have remained resource-intensive.
By repeatedly increasing platform fees, both Swiggy and Zomato have strengthened an additional revenue stream just as festive season demand has started to climb.
