Swastik Stories has launched India’s first Cultural Storytelling and Entertainment FAST (Free Ad-Supported Streaming TV) Channel, aiming to make India’s heritage accessible through modern digital platforms. The channel has been made available across JioTV, LG, Xiaomi, RunnTV, and other Connected TV networks, collectively reaching over 50 million users.
For nearly two decades, Swastik has been known for creating acclaimed television epics such as Mahabharat, RadhaKrishn, Porus, and Shrimad Ramayan. With this launch, the studio has extended its legacy into the digital era, focusing on delivering cultural narratives to newer audiences.
The platform has been positioned to reach 90% of Connected TV households by March 2026, highlighting Swastik’s ambition to bridge traditional storytelling with contemporary formats. Its first digital original, Hamara Vinayak, premiered on October 31, 2025, with new 10–12-minute episodes releasing every Friday on YouTube and the FAST Channel. The series, presented by 1 Finance, has been designed for modern viewers seeking concise yet meaningful stories.
By venturing into FAST distribution, Swastik Stories has sought to merge cultural depth with technological accessibility, making India’s timeless tales part of today’s streaming experience.
Siddharth Kumar Tewary, Founder and Chief Storyteller, Swastik Stories, said, “Swastik Stories is about giving Indian culture a new rhythm in the digital age. We want to reach every screen, every home and every viewer who seeks meaning and connection in the stories of our past, told in a voice that belongs to the present. This is not just a channel launch, but the beginning of a cultural storytelling movement, one that carries India’s stories forward with heart, honesty and hope.”
On collaborating with Swastik Stories for Hamara Vinayak, Drashti Thaker, AVP Marketing, 1 Finance, said, “At 1 Finance, we believe that everyone needs the right coach to guide them, whether in life or finance. That’s why our collaboration with Hamara Vinayak feels so natural. Just as Vinayak helps his protagonists find direction amidst their ambitions, our financial advisors guide individuals through the ever-evolving world of investments, tax planning, and overall financial well-being. This story mirrors the lives of today’s mass affluent, those striving for growth while seeking the right counsel to achieve balance and clarity in their financial journey.”
