MTR Foods International Business, the flagship brand of Orkla India, has selected SW Network (formerly Sociowash), an integrated advertising agency, as its Digital Agency On Record in the aftermath of initiating a multi-agency pitch process.
As part of the mandate win, the agency’s headquarters in New Delhi will be spearheading the brand’s social media strategy, including development and execution, creating engaging content, and managing the online reputation for MTR Foods’ international operations.
Commenting on the win, Pranav Agarwal, Co-Founder, SW Network, said, “We are excited to partner with MTR Foods International Business, a brand synonymous with culinary excellence.”
“We’re excited to leverage our innovative social media strategies to elevate MTR Foods’ global digital presence and forge deeper connections with their diverse international customer base. This partnership presents a unique opportunity to craft captivating campaigns that drive brand engagement and fuel business growth. With MTR Foods’ legacy of authentic spices and food products, we’re confident in using social media platforms to cater to the culinary preferences of both Indian and international consumers.” he added.
Furthermore, Sneha Kaul, Marketing Head, Orkla India International Business, also mentioned, “We are thrilled to partner with SW Network as they bring fresh perspectives and innovative strategies to our social media efforts. Recognising the critical role of digital marketing in our success, this partnership will help us enhance our strong market position globally and continue to resonate with our devoted customers. Together we aim to pioneer cutting-edge approaches to digital innovation and customer engagement.”
