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SW Network Retains Creative & Digital Mandate For Nexus Select Citywalk, Delhi

Now in its fifth consecutive year, the partnership between the two organisations continues with SW Network retaining its mandate to lead the mall’s creative strategy, digital communication, community building, and offline collateral design.

MM Desk by MM Desk
May 29, 2025
in Advertising, Mandates
A A
SW Network, Nexus Select Citywalk, creative strategy, digital communication, community building, offline collateral design, Raghav Bagai, Radhika Gogia SW Network Retains Creative & Digital Mandate For Nexus Select Citywalk, Delhi

SW Network, an independent integrated advertising agency, has renewed its mandate for Nexus Select Citywalk, Delhi’s premier lifestyle and shopping destination.

This marks the fifth consecutive year of collaboration between the two organisations.

As part of the extended partnership, SW Network will continue to lead creative strategy, digital communication, community building, and offline collateral design for the mall. The focus remains on building deeper engagement with audiences, shaping cultural moments, and keeping the brand top-of-mind in a dynamic retail environment.

From festive campaigns and city-wide experiences to daily communication and community-led content, the work over the years has focused on relevance, consistency, and creativity with intent.

The renewed mandate reflects SW Network’s commitment to long-term partnerships and its strength in building brands through creativity, innovation, and collaboration, as per the agency.

Raghav Bagai, Co-founder, SW Network, said, “Nexus Select Citywalk is not just a space, it is a feeling. Over the past few years, we have worked closely to make sure that emotion translates into everything we do. This renewal is a reflection of shared trust, clear thinking, and our ambition to keep raising the bar.”

Radhika Gogia, Centre Director, Nexus Select Citywalk added, “We are happy to associate with SW Network for this year as well. We are confident of their ability to adapt, create, and connect with our audience. We look forward to continuing this journey together.”

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