From being a creative agency which housed two groups- DentsuMB Group (comprising entities such as Taproot, Impact, Webchutney and MB) and Dentsu Isobar Group (made up with WatConsult, Isobar and Perfect Relations) for years, Dentsu Creative India has now reimagined its creative business to include three groups- Dentsu Creative Webchutney, Dentsu Creative Isobar and Dentsu Creative PR.
Speaking on the development, Amit Wadhwa, Chief Executive Officer, Dentsu Creative India, said, “We have reimagined our creative business to align with the evolving needs of our clients. Dentsu Creative India now encompasses three portfolio brands: Dentsu Creative Webchutney, Dentsu Creative Isobar, and Dentsu Creative PR.”
“Dentsu Creative Webchutney delivers creative solutions across both traditional and digital media. Meanwhile, Dentsu Creative Isobar focuses on enhancing digital experiences, and Dentsu Creative PR handles public relations. The common thread that binds them is the ‘X factor’ – the extra edge, value, and impact that Dentsu Creative brings to its solutions. This is what makes us the preferred partner for our clients in an ever evolving and competitive market,” he added.
As part of the reimagination, Surjo Dutt, who has been associated with Dentsu Creative India as Chief Creative Officer for the West and South regions since September 2023, has been elevated to the position of Chief Creative Officer (CCO) at Dentsu Creative Webchutney.
In his new role, he will be spearheading the creative vision of the agency, ensuring the delivery of innovative and integrated solutions that foster business growth for clients in addition to mentoring and guiding the creative teams, cultivating a culture of collaboration, experimentation, and excellence.
That being said, he will continue to report to the creative agency’s CEO- Wadhwa.
Expressing his excitement on the new role, Dutt, Chief Creative Officer, Dentsu Creative Webchutney, said, “The kind of openness, optimism, and kindness with which I have been welcomed into the fold by the Dentsu Creative Webchutney family has been truly humbling. With over 70 brands across every category conceivable and more than 200 creative people across multiple geographies, Dentsu Creative Webchutney is a powerhouse of creativity and human potential that I am privileged to be a part of. The last 8 months have seen a bunch of new business wins and lots of exciting work in the creative blender, waiting to go out and make waves in the world. I am excited to do my bit in my new role, as we create epic, market-moving work for all our clients.”
Commenting on the elevation, Wadhwa, CEO, Dentsu Creative India, said, “Surjo is a rare talent, seamlessly blending creative excellence with visionary thinking and business acumen. He has played a pivotal role in transforming Dentsu Creative India into a powerhouse of creativity and innovation. His innovative mindset and transformative approach make him an invaluable partner in our pursuit of excellence. I eagerly anticipate the continued success and growth that Surjo will undoubtedly bring to our creative network.”
