Sunfeast Marie Light, ITC’s household brand, has unveiled a new soulful song celebrating the grand festival of Chhath Puja. The song through its melodic verses captures the deep-rooted cultural narratives and religious stories associated with the festival.
Moreover, it beautifully connects the reverence of the Sun in the festival with Sunfeast Marie Light. Visually, the song is enhanced by vibrant Madhubani art, which pays homage to the region’s heritage. This intricate and symbolic artwork enriches the storytelling and adds a unique charm to the overall presentation.
The music video has been released across Sunfeast Marie Light’s social media platforms, including YouTube, Facebook, and Instagram, inviting viewers to embrace Chhath Puja’s festive spirit with family.
Watch the music video here:
Ali Harris Shere, Chief Operating Officer, Biscuits and Cakes Business, ITC Foods Division, said, “Chhath puja is a celebration of devotion, community, and reverence for the Sun. Through this song, Sunfeast Marie Light aims to connect with the spirit of the festival and the stories that resonate across generations. Our song is a humble tribute to the festival’s essence and the selfless dedication of devotees.”
