After handling the media mandates of two of Sun TV Network’s channels- Sun Bangla and Sun Marathi for a while now, Madison Media Alpha, a unit of Madison World, has been appointed as the Media AOR of Sun Neo Hindi GEC.
Sun Neo Hindi GEC, the latest launch of the broadcaster- Sun TV Network, is the first Hindi channel under the network and aims to solidify its position as a powerhouse in the national television landscape.
Speaking on the development, Vishal Chinchankar, CEO, Madison Digital and Madison Media Alpha, said, “Madison’s long-standing association with Sun TV Network is a testament to the strong bond we have developed over time. With Sun Neo Hindi GEC now appointing us as their Agency on Record, we are committed to delivering impactful media solutions that will elevate the brand’s awareness in Hindi markets.”
To this, Sun TV Network’s Official Spokesperson, added, “We are delighted to launch Sun Neo, our flagship Hindi General Entertainment Channel across Hindi speaking markets. We have been currently partnering with Madison on other channels and look forward to leveraging their expertise to make Sun Neo, a household name across the Hindi heartlands of India.”
