Summercool Home Appliances has appointed Bollywood actor Ajay Devgn as its brand ambassador. Under a two-year association, he will promote the brand’s cooler range along with upcoming refrigerator and air conditioner lines.
Ajay Devgn will feature in Summercool’s Diwali campaign and other commercials as part of the collaboration. He will lead marketing and activation efforts aimed at promoting the brand’s products, increasing consumer engagement, and expanding brand presence.
The partnership highlights Summercool’s position in cooling solutions while expanding its reach across urban and rural India. The promotional plan will cover television, print, digital, and outdoor media, with Ajay Devgn featured on product packaging and brand hoardings.
The collaboration will strengthen consumer associations and expand market share for Summercool’s cooling products across the country.
Sanjeev Kumar Gupta, CMD, Summercool Home Appliances, said, “We are thrilled to announce Ajay Devgn as the new face of our brand for the next two years. This collaboration is expected to improve our market presence, deepen consumer trust, and align with our goal to offer unique, high-quality cooling solutions to consumers nationwide. Ajay’s strong personality, credibility, and pan-India appeal perfectly align with brand value, embodying our trust, reliability, and performance. We believe that this partnership has great potential to enhance our brand growth, brand recall, and credentials for Summercool to be a household name in cooling solutions.”
