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Suditi Industries Acquires Gini & Jony To Boost Its Kidswear Market Presence

MM Desk by MM Desk
November 20, 2024
in Business
A A
Suditi Industries Acquires Gini & Jony To Boost Its Kidswear Market Presence

Suditi Industries, a company in textile and garment manufacturing, has acquired Gini & Jony, a children’s wear brand.

As per the company, this strategic move is a key step in Suditi Industries’ vision to dominate the kidswear market by leveraging its vertically integrated manufacturing capabilities, robust supply chain, and technology expertise.

Furthermore, Suditi Industries plans to transform Gini & Jony into a dominant force in the kidswear market through an omni-channel strategy, including Exclusive Brand Outlets (EBOs), Large Format Stores (LFS), and e-Commerce platforms.

Sharing his vision for the acquisition, Pawan Agarwal, Managing Director (MD), Suditi Industries, said, “We are excited to welcome Gini & Jony to the Suditi Industries family. The brand has a remarkable legacy that resonates with generations of Indian families, and this acquisition underscores our hunger to truly own the kidswear category, especially after the market’s post Covid correction. By combining Gini & Jony’s heritage with Suditi’s operational strengths, we aim to bring fresh energy and scale to this beloved name. This partnership is not just about business; it is about creating value for our shareholders while delivering unparalleled quality to the Indian market.”

Speaking about the development, Prakash Lakhani, Founder, Gini & Jony, said, “This partnership brings together the strengths of two highly complementary entities- Gini & Jony’s legacy as a trusted name in kidswear and Suditi’s advanced manufacturing capabilities. What makes this journey even more special is the involvement of the next generation—Pawanji’s son Harsh and my daughter Roshni- who bring fresh perspectives as young parents themselves. Their vision and understanding of the modern consumer make me confident that Gini & Jony will continue to lead the kidswear space in India.”

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