Subrat Kar, an entrepreneur who earlier founded Vidooly, has unveiled his new venture MotorFloor. After selling his first venture to the Good Glamm Group, he is building an online marketplace for all types of commercial vehicles, viz. Trucks, Tractors, Buses, 3-wheelers, and Electric Commercial Vehicles.
MotorFloor targets individual buyers as well as business owners in eight industry domains like construction, infrastructure, mining, transportation, travel, FMCG, e-commerce, and small businesses.
Currently, MotorFloor is self-funded and has a 25-member team based in Bhubaneswar. MotorFloor plans to foray into the offline segment in the coming months with 7 experience centres spread across the Eastern part of the country. MotorFloor is also planning to cater the needs of Commercial Vehicle OEMs and Auto Ancillary companies in the coming days by providing them a value driven marketing solutions that reaches to the audiences beyond Tier 2 towns of Bharat.
As a part of its rural inclusivity, MotorFloor has currently deployed 50+ strong ground rural marketing agents across 3 states and plans to add more in the coming months. MotorFloor has partnered with 4 banks and NBFCs, and 3 insurance companies to ensure a smooth purchasing journey for the customers.
Speaking about the venture, Kar shared, “Currently if someone wants to buy a commercial goods/passenger vehicle, he has to travel long distances and visit multiple dealers for the best price and speak to various banks/NBFCs for financing. Oftentimes these customers are misguided by the sales executives. We’re building MotorFloor to help customers make better informed decisions by checking the specifications, on-road prices, features, and other details of the vehicle. They can also speak to our vehicle experts for guidance on their purchase and also choose financing options, all in one place.”
