Contract Advertising’s Subho Sengupta has hung his boots at one of India’s leading ad agencies to launch his own venture in the Marketing Communications (MarComm) space, by the name of POSSIBLE Creations.
He took to LinkedIn to announce the launch of the same.
In his post, he mentioned, “At 50 and after having spent 25+ years in the business of marketing and communication, I have decided to embark on a new journey. Help brands and individuals discover the best version of themselves. Inspire and encourage them to do things they never thought were POSSIBLE. I am thrilled to announce my new venture, ‘POSSIBLE Creations’.”
Citing one of Nelson Mandela’s popular quotes of how things seem to be impossible before they’re done, he added, “At POSSIBLE, we believe every idea is a seed of possibility waiting to bloom. We defy the limits of the impossible, transform consumer aspirations into actualities. We challenge convention, embrace innovation, and create without boundaries. We see opportunities where others see obstacles, turn visions into strategies. We navigate the unknown, with creativity as our compass and technology as our tool, to transform uncertainty into opportunity. We explore the uncharted territories of imagination, shaping tomorrow’s world today. In the realm of POSSIBLE, there are no ceilings, only endless skies of potential. Join us as we redefine what’s possible, one bold idea at a time.”
Before assuming the role of Founder and Chief Belief Officer at POSSIBLE Creations, he served the role of Executive Vice President and General Manager at Contract Advertising for more than seven years in the past.
Prior to joining Contract Advertising in August 2017, Sengupta was associated with J. Walter Thompson Worldwide as Senior Vice President and Executive Business Director for about three years, starting September 2014.
From July 2012 to August 2014, he worked in the capacity of Executive Vice President at TBWA\ India.
In his earlier stint with JWT wherein he served the role of VP and Client Services Director between August 2010 to September 2012, he was responsible for heading the GSK Business comprising Horlicks (All Variants), Foodles, Nutribar, Biscuits and new product development for the agency as well as nurturing HONK- a design outfit specialising in retail solutions, packaging and corporate identity.
Earlier on, Sengupta was also associated with Saatchi & Saatchi Advertising as VP- Account Management for MTS Business between February 2009 and August 2010 in the aftermath of calling it quits at JWT where he served the role of AVP from August 2007 to January 2009. In the past, he also worked with Bates for about a year, between 2003 and 2004.
