Stashfin, one of India’s digital lending and full-stack financial services platforms, has unveiled a refreshed brand logo, marking an evolution of its visual identity while staying true to the brand’s core values of trust, accessibility, and financial empowerment.
The logo refresh has been designed to enhance clarity, consistency, and adaptability across digital and physical platforms, without losing the familiarity that customers associate with the Stashfin brand. At the heart of the refreshed identity is the logo mark – a bold and legible letter ‘S’ shaped as an upward arrow, symbolising financial progress, upward mobility, and the growth Stashfin enables for its customers. This identity is anchored by Coral Red, the brand’s primary colour and visual cue. The red reflects Stashfin’s ambition, energy, and forward momentum, qualities aligned with the company’s mission to guide customers toward a more secure financial future.
The primary horizontal logo remains the cornerstone of Stashfin’s visual identity. It brings together the iconic logo mark placed within a gradient circle, alongside the wordmark ‘stashfin’ set in Poppins Bold. The deliberate use of a lowercase ‘s’ reinforces an approachable, customer-friendly personality, while the consistent colour gradient strengthens recall and visual continuity across touchpoints. The logo follows defined spacing and proportion guidelines, preserving its integrity across applications ranging from digital screens to print formats.
This refined brand identity through the logo refresh highlights Stashfin’s continued focus on building a unified, future-ready brand as it scales offerings and deepens engagement with India’s underserved credit segments. By refining its visual language, Stashfin reinforces its promise of being a modern, transparent, and customer-first financial partner.
As Stashfin continues to innovate in digital lending and financial services, the refreshed logo serves as a visual expression of its journey, one that is rooted in trust, driven by progress, and focused on empowering citizens to ensure financial inclusion.
