Standard Chartered has launched the second phase of its global ‘Now’s Your Time for Wealth’ campaign, positioning its Chief Investment Office insights at the centre of investor decision-making. In India, the campaign targets the growing wealth and affluent segment, including Global Indians, as investors navigate increasingly complex cross-border markets.
The second phase introduces a suite of CIO-powered intelligence delivered through multiple content formats. These include high-frequency market outlooks, sector-specific views backed by in-house expertise, and timely cross-market guidance. The campaign also includes new editorial partnerships and digital content releases aligned to market movements, aimed at widening access to the bank’s investment perspectives.
The campaign is structured around three pillars: Cross Border Wealth, Wealth Expertise, and Navigating Volatile Times. Together, these pillars reflect the bank’s focus on providing global investment access, research-led advice, and guidance during periods of market uncertainty.
The 360-degree integrated marketing campaign will run across out-of-home advertising, linear and connected television, digital media including search, programmatic and social platforms, as well as owned media channels. The rollout is designed to engage different investor segments through more personalised communication across touchpoints.
The first phase of the ‘Now’s Your Time for Wealth’ campaign was rolled out in January 2025 across out-of-home locations such as airports and city sites, along with print advertising, films and content partnerships. The initial phase ran across seven markets: Singapore, Hong Kong, Mainland China, Korea, Taiwan, the UAE and India.
Haymans Fung, Global Head of Marketing for Wealth and Retail Banking at Standard Chartered, said, “Investors today are navigating a far more complex landscape, with geopolitical developments and market shifts influencing decisions across borders. With this next phase of our ‘Now’s Your Time for Wealth’ campaign, we aim to give clients clearer access to the insights and connections that matter most. By combining our international network with our 170 years of expertise, and timely perspectives from our Chief Investment Office, we are committed to supporting clients in making confident, well-informed decisions wherever they are in their wealth journey.”
Aditya Mandloi, Managing Director, Head of Wealth and Retail Banking, India and South Asia, Standard Chartered Bank, said, “At Standard Chartered, we empower our affluent clients with deep market insights and expertise to invest confidently. Through Standard Chartered Group’s extensive international network and four wealth hubs, timely intelligence from our Chief Investment Office, and tailored investment opportunities, we help our clients take advantage of the right opportunities at the right time.”
