Squid Game Season 3 premiered on Netflix on June 27, 2025, and earned 60 million views by July 3 — making it the service’s second-biggest opening week after Season 2’s 68 million. Netflix said, “Squid Game Season 3 drew 60 million views in its first week— and set a new record for the most views in the first three days of release.”
In the two weeks before release, Netflix hosted live events in 25 countries across six continents. Fans took part in real-world versions of the show’s challenges — from “Red Light, Green Light” courses in São Paulo to pop-up mazes in London — and more than 93,000 people joined these experiences. Online, over 10 million viewers tried AR filters, quizzes, and mini-games based on Squid Game’s trials.
The climax arrived on June 28 in Seoul, where a parade from Gwanghwamun Square to Seoul Plaza drew 38,000 fans. Costumed Pink Guards lined the route, and creator Hwang Dong-hyuk reunited with stars Lee Jung-jae and Lee Byung-hun for a closing celebration that highlighted the series’ global reach.
Across Seasons 2 and 3, 20,000 Pink Guards helped run events, and Netflix’s social-media team recorded 273,000 in-person impressions alongside tens of millions of online interactions.
Season 3 also opened at #1 in all 93 Netflix markets tracked, and it shot straight into the platform’s top ten non-English titles ever. With spin-offs and a second season of Squid Game: The Challenge already underway, the franchise shows no signs of slowing down.
