Spotify has set up an in-house creative agency which goes by the name of Creative Lab in 11 markets including India to work alongside brands and agencies to inspire, create and scale creativity with Spotify-first thinking.
With the launch of Creative Labs, the digital music service provider aims to leverage the creative, cultural and contextual potential of its own platform to help advertisers reach its hyper-engaged audience more effectively.
As part of the same, the local Creative Lab teams in markets such as the US, Brazil, Mexico, Japan, Singapore, Australia, the UK, Germany, France, Italy and India will provide more local and nuanced insights, and work closely with brands and agencies to build campaigns through workshops, inspiration sessions, and collaborative ideation and concepting.
That being said, brands such as The Coca-Cola Company and Royal Enfield amongst others have already been using Creative Lab to strengthen their brand storytelling in India.
Commenting on the development, Arjun Kolady, Head of Sales- India, Spotify, said, “Spotify inspires artists, creators and advertisers at every stage to do what they do best: create. We currently work with brands to help them reach new customers, strengthen brand reputation, and deepen trust. Through Creative Lab, we want to focus on providing an additional service that enables brands and agencies to design their campaigns and messaging for the Spotify audience.”
