The sports industry in India has matured, and rights holders, leagues, and franchises now face a critical new challenge: moving beyond on-field action to build sustainable, high-value brands. Sportz Interactive (SI), with 23 years of experience and a portfolio of 150+ sports clients, including marquee partners such as BCCI, IPL, WPL, PKL, and 7 out of 10 IPL teams, and WordsWork, with 18 years of experience working with 100+ sports organisations, have announced a strategic alliance to help sports organisations unlock their full potential through an integration of technology, content, and communications.
In an era where fan engagement drives commercial success, a fragmented approach to digital presence and public relations is no longer sufficient. This partnership bridges that gap, offering a combined solution in India that brings together SI’s technology and content capabilities with WordsWork’s expertise in narrative building and media relations.
For potential partners and clients, the alliance offers a unified approach to building brand identity. By aligning digital innovation with storytelling, the collaboration aims to ensure that touchpoints across platforms work together to deepen fan loyalty and expand reach.
The collaboration creates a consolidated offering for sports entities looking to scale. This includes support across areas such as launching new leagues, refreshing team positioning, and driving digital subscriptions through coordinated execution.
Speaking on the development, Chintan Shah, Senior Vice President at Sportz Interactive, said, “Sports organizations today aren’t just looking for vendors; they need partners who understand how to build a legacy. By combining our tech and content engines with WordsWork’s communication expertise, we are offering a unique toolkit for brand building. This alliance is about giving our clients the cohesive strategy they need to truly engage fans and monetize their digital assets effectively.”
Neha Mathur Rastogi, Founder of WordsWork, added, “Today’s sports clients need integrated solutions. That is when we see real impact. We have enjoyed working with Sportz Interactive over the years and share the same ethos and passion for the industry. I am excited to partner with them now to build new avenues for better fan engagement and communications.”
