Spikes Asia, one of the most prestigious and sought-after awards recognising creativity and marketing effectiveness, announced its 2025 winners at the annual Awards Ceremony in Singapore.
Indian agencies made a remarkable mark at the coveted gala, bringing home 5 Grands Prix, 11 Gold, 15 Silver, 22 Bronze, and 1 Glass Spike, showcasing the country’s all-round creative excellence on the global stage.
Leo, Mumbai; Ogilvy Bangalore; Havas Mumbai; FCB India, Gurugram; Early Man Film, Mumbai/Kondurkar Studio, Delhi each took home a Grand Prix.
McCann Worldgroup secured the third position in the overall Agency of the Year rankings, while Kondurkar Studio was recognised as the Independent Agency of the Year. Meanwhile, Early Man Film and Hungry Films were honoured with the Spikes Palm award this year.
Here are the winners from India:
(Slide to see the details)
Audio & Radio Spikes
| Sub Category | Campaign | Brand | Agency | Award |
| Voice Activation | Myntra Vogueab Ulary | Myntra | Leo, Mumbai | Bronze Spike |
| Breakthrough On a Budget | Are Those Neeman’s Shoes Phone Hack | Neemans | VML, Gurgaon | Bronze Spike |
| Corporate Purpose & Social Responsibility | Motorola Deep Connect | Motorola | Dentsu Creative, Gurgaon | Gold Spike |
Brand Experience & Activation Spikes
| Sub Category | Campaign | Brand | Agency | Award |
| Customer Acquisition and Retention | Dabba Savings Account | ESAF Small Finance Bank | McCANN, Gurgaon | Gold Spike |
| Breakthrough On a Budget | Fit My Feet | Buckaroo Footwear | McCANN, Gurgaon | Gold Spike |
| Single-Market Campaign | Fit My Feet | Buckaroo Footwear | McCANN, Gurgaon | Silver Spike |
| Social Behaviour & Cultural Insight | Dabba Savings Account | ESAF Small Finance Bank | McCANN, Gurgaon | Silver Spike |
| Social Behaviour & Cultural Insight | Eye Test Menu | Titan Eye+ | Ogilvy, Bangalore | Silver Spike |
| Tech-Led Brand Experience | Motorola a Deep Connect | Motorola | Dentsu Creative, Gurgaon | Bronze Spike |
Creative Commerce Spikes
| Sub Category | Campaign | Brand | Agency | Award |
| Customer Acquisition and Retention | Dabba Savings Account | ESAF Small Finance Bank | McCANN, Gurgaon | Gold Spike |
Creative Data Spikes
| Sub Category | Campaign | Brand | Agency | Award |
| Data-Enhanced Creativity | Lay’s Smart Farm | Lay’s | Leo, Mumbai | Grand Prix |
Creative Strategy Spikes
| Sub Category | Campaign | Brand | Agency | Award |
| Consumer Goods | Oreo History In The Making
| Oreo | Leo, Mumbai | Bronze Spike |
Glass: The Award for Change Spikes
| Sub Category | Campaign | Brand | Agency | Award |
| Glass | Dabba Savings Account | ESAF Small Finance Bank | McCANN, Gurgaon | Glass Spike |
Healthcare
| Sub Category | Campaign | Brand | Agency | Award |
| Direct To Patient | Eye Test Menu | Titan Eye+ | Ogilvy, Bangalore | Grand Prix |
| Fundraising and Advocacy | The Impossible Choice | St. Jude India Childcare Centres | Ogilvy, Mumbai | Gold Spike |
| Brand-Led Education and Awareness | Talk To Your Son | Stayfree | DDB Mudra Group, Mumbai | Silver Spike |
| Brand-Led Education and Awareness | Handwash Legend | Savlon | Ogilvy, Mumbai | Silver Spike |
| Brand-Led Education and Awareness | Blood Fertiliser | Unipads | VML, Mumbai | Bronze Spike |
Social & Influencer Spikes
| Subcategory | Campaign | Brand | Agency | Award |
| Healthcare | Handwash Legend | Savlon | Ogilvy, Mumbai | Silver Spike |
| Real-Time Response | Oreo History In The Baking | Oreo | Publicis India, Mumbai | Bronze Spike |
| Innovative Use Of Creators, Influencers, Or Celebrities | Handwash Legend | Savlon | Ogilvy, Mumbai | Bronze Spike |
| Social Behaviour & Cultural Insight | The Girl Who Played The Tutari | Coca-Cola | VML, Mumbai | Bronze Spike |
| Corporate Purpose & Social Responsibility | Lulumelon Eoss | HDFC Bank | FCB Kinnect, Mumbai | Bronze Spike |
Print & Publishing Spikes
| Subcategory | Campaign | Brand | Agency | Award |
| Social Behaviour & Cultural Insight | Times of India – Ink Of Democracy | The Times Of India | Havas, Mumbai | Grand Prix |
| Corporate Purpose & Social Responsibility | Times of India – Ink Of Democracy | The Times Of India | Havas, Mumbai | Gold Spike |
Outdoor Spikes
| Subcategory | Campaign | Brand | Agency | Award |
| Live Advertising & Events | Erase Valentine’s Day | Cadbury 5 Star | Ogilvy, Mumbai | Silver Spike |
| Live Advertising & Events | Turf Finder | Gatorade | Leo, Mumbai | Silver Spike |
Music Spikes
| Subcategory | Campaign | Brand | Agency | Award |
| Use of Original Composition | Sing To Remember | Coca-Cola | VML, India | Silver Spike |
Media Spikes
| Subcategory | Campaign | Brand | Agency | Award |
| Media/Entertainment | Ink Of Democracy | The Times Of India | Havas, Mumbai | Gold Spike |
| Use of Print | Ink Of Democracy | The Times Of India | Havas, Mumbai | Silver Spike |
Integrated Spikes
| Subcategory | Campaign | Brand | Agency | Award |
| Integrated | Turf Finder | Gatorade | Leo, Mumbai | Bronze Spike |
Design Spikes
| Subcategory | Campaign | Brand | Agency | Award |
| Posters | Untangling the power of hair | Stir | FCB INDIA, Gurugram | Grand Prix |
| Posters | #UnplasticIndia | THE Times of India | VML, Mumbai / WUNDERMAN THOMPSON, Mumbai | Bronze Spike |
Direct Spikes
| Subcategory (Direct Spikes) | Campaign | Brand | Agency | Award |
| Use of Print/Outdoor
| Ink Of Democracy | The Times Of India | Havas, Mumbai | Gold Spike |
| Use of Mobile
| Motorola Deep Connect | Motorola | Dentsu Creative, Gurgaon | Silver Spike |
| Real-time response
| Oreo History in the Baking | Oreo | LEO, Mumbai | Bronze Spike |
| Corporate Purpose & Social Responsibility | Times of India- Ink of Democracy
| The Times of India | Havas, Mumbai | Bronze Spike |
| Project Farm Equal
| Project Farm Equal |
Lay’s | Leo, Mumbai | Bronze Spike |
Entertainment Spikes
| Subcategory (Entertainment Spikes) | Campaign | Brand | Agency | Award |
| Partnerships with Talent
| Handwash Legend
| Savlon
| Ogilvy, Mumbai | Silver Spike |
Film Spikes
| Subcategory (Film Spikes) | Campaign | Brand | Agency | Award |
| Not for Profit/Charity/Government
| The Impossible Choice | St. Jude India Childcare Centres | Ogilvy, Mumbai | Silver Spike |
| Consumer services/business-to-business
| Arms Deal | Steadfast Shredders | DDB Mudra Group, Mumbai | Bronze Spike |
| Social Behaviour & Cultural Insight
| Quaker | Quaker | LEO, Mumbai | Bronze Spike |
Film Craft Spikes
| Subcategory | Campaign | Brand | Agency | Award |
| Direction | Jindal Steel -The Steel of India
| Jindal Steel
| EARLY MAN FILM, Mumbai / Kondurkar Studio, Delhi | Grand Prix |
| Direction | Quaker Oats: Dohale Jewan Ponhanchi Vaati
| Quaker Oats | Chrome Pictures, Mumbai / LEO, Gurgaon | Gold Spike |
| Script | The Impossible Choice |
St. Jude India Childcare Centres | Ogilvy, Mumbai
| Gold Spike |
| Cinematography
| Jindal Steel -The Steel of India | Jindal Steel and Power | EARLY MAN FILM, Mumbai / Kondurkar Studio, Delhi | Silver Spike |
| Casting
| Quaker Oats: Dohale Jewan Ponhanchi Vaati | Quaker Oats | Chrome Pictures, Mumbai / LEO, Gurgaon | Silver Spike |
| Direction
| Apple India: Work Is Worth It | Apple | TBWA\Media Arts Lab, Gurgaon | Bronze Spike |
| Script
| Zivame – Museum of Boobs | Zivame | Footloose Films, Mumbai | Bronze Spike |
| Production design/art direction
| Zivame – Museum of Boobs | Zivame | Footloose Films, Mumbai | Bronze Spike |
| Editing
| Jindal Steel -The Steel of India
| Jindal Steel and Power | EARLY MAN FILM, Mumbai | Bronze Spike |
Innovation Spikes
| Subcategory | Campaign | Brand | Agency | Award |
| Societal Innovation | Motorola Deep Connect | Motorola | Dentsu Creative, Gurgaon | Gold Spike |
| Product Innovation | Motorola Deep Connect | Motorola | Dentsu Creative, Gurgaon | Bronze Spike |
| Societal Innovation | Project Farm Equal | Lay’s | Leo, Mumbai | Bronze Spike |
There were no winners in the Creative Effectiveness, Digital Craft, PR, Gaming, Grand Prix for Good Spikes and Industry Craft Spikes categories from India.
Speaking about the winners, Philip Thomas, Chairman, Spikes Asia, said: “This year’s Spikes Asia Awards have once again demonstrated the exceptional creative calibre across the Asia Pacific region. From bold storytelling to breakthrough innovation, the winning work reflects a deep understanding of audiences and the powerful role creativity plays in driving both cultural and business impact. It’s inspiring to see APAC continue to push boundaries and equally exciting to welcome Kazakhstan to the stage with their first Grand Prix wins.”
Mandy Neo, Director, Spikes Asia, added: “The diversity of work we saw this year speaks volumes about the evolution of creativity across APAC. More than ever, the winning campaigns show how bold, insight-driven ideas can deliver tangible business results. This year’s winners exemplify the power of creativity not just to inspire, but to drive growth and impact in meaningful, measurable ways.”
