Fortune Soya Chunks, a brand under AWL Agri Business (formerly known as Adani Wilmar Limited), is set to launch a culinary exploration featuring Sourav Ganguly and celebrated chef Sanjyot Keer.
The episode is released as the brand marks 25 years, and the exclusive 45-minute video unveils a personal and rarely seen side of the legendary cricketer, while highlighting the critical role of nutrition in sports and everyday life.
The innovative collaboration goes beyond traditional celebrity interactions, offering viewers an intimate glimpse into a celebrity’s life through the lens of food and personal memories. The video features a light-hearted yet insightful discussion, exploring Sourav Ganguly’s iconic cricketing journey, personal experiences, and the vital importance of protein intake for athletes.
Fortune Soya Chunks brings a hatke twist to everyday cooking by combining high nutrition with incredible versatility. As a powerhouse of protein, they are ideal for sportspersons and health-conscious individuals, while also lending themselves to a wide variety of exciting dishes — from desi favourites to global cuisines. This aligns perfectly with the brand’s philosophy of ‘Banao Kuchh Hatke’, inspiring consumers to reimagine healthy meals in fun, flavourful ways. This unique interaction not only leaves you inspired but also bridges the worlds of sports, culinary arts, and nutrition, reflecting Fortune’s 25-year journey of enriching Indian kitchens with quality and innovation.
The video is launched across digital and social media platforms to maximise reach and engagement. The product is widely available across urban markets, catering to discerning consumers who value consistency, taste, and nutrition.
Link to the episode:
Commenting on this collaboration, Sourav Ganguly, an Indian Cricketer, said: “Nutrition has always been a cornerstone of my career. Staying fit on and off the field is essential, and I believe
food plays a huge part in that. It’s an honour to be a part of this conversation with Fortune Soya Chunks. These chunks are not only healthy, but also versatile enough to be part of any meal, whether it’s a quick snack or a special dish shared with loved ones.”
Commenting on this landmark collaboration, Jignesh Shah, Head – Media and Digital Marketing, AWL Agri Business Ltd, says, “This video is not only outstanding, it also represents more than just a conversation. It’s a celebration of nutrition, versatility, and the powerful stories that connect food with achievement. As a rich source of protein, Fortune Soya Chunks embodies the spirit of eating healthy with a hatke twist. Through this remarkable interaction with Sourav Ganguly, we highlight how nutrition can fuel both sporting excellence and everyday life. As we celebrate 25 years of Fortune, this video reinforces our commitment to offering meaningful, inspiring content that resonates with Indian households.”
