Sony Sports Network has announced the launch of Sony Sports Ten 4 Kannada, marking its entry into the Karnataka market as part of its regional expansion strategy.
The network has built on its earlier rollout of Tamil and Telugu sports channels in 2025 and has continued to focus on language-led engagement by introducing a dedicated Kannada-language sports channel. The move has aimed to cater to Kannada-speaking audiences with localized sports content.
With this addition, Sony Sports Network has expanded its portfolio to 11 sports channels across five languages — English, Hindi, Tamil, Telugu, and Kannada — strengthening its multilingual broadcasting presence in India.
The newly launched channel has featured a sports calendar including India’s tours of England, Sri Lanka, and New Zealand, along with the Women’s Asia Cup T20. It has also included coverage of the Asian Games Aichi-Nagoya 2026, which is set to feature 41 disciplines.
Beyond cricket, the channel has offered global and domestic properties such as the UEFA Champions League, FA Cup, Indian Super League, and Ultimate Fighting Championship, with Kannada-language presentation and commentary.
The channel has been made available across distribution platforms, targeting audiences across urban and rural Karnataka.
“The South market is one of the most significant, accounting for about a third of the overall television viewership and Karnataka is among one of the most dynamic and high-potential sports markets in the country. As consumption increasingly shifts towards language-first experiences, regionalization is no longer an option but a strategic imperative. With Sony Sports Ten 4 Kannada, we are deepening our commitment to this market, bringing fans closer to the action through a more immersive, culturally relevant viewing experience. This launch not only expands our regional footprint but also strengthens our ability to unlock new audiences and deliver greater value to our partners across an action-packed sporting calendar.” – Rajesh Kaul, Chief Revenue Officer and Business Head, Sports and International, Sony Pictures Networks India
