Amazon Prime Video India has appointed Sonal Kabi, who was associated with Netflix India as Director- Marketing for the last one year, as its new Chief Marketing Officer.
This is her second stint with the company.
Taking to LinkedIn to announce her transitioning from Netflix to Amazon Prime Video India, she mentioned, “My one year at Netflix was nothing short of incredible, leading campaigns for The Railway Men, Chamkila, Heeramandi, and The Great Indian Kapil Show, among others. Fortunate to have met strong leaders with very large hearts and stellar business acumen.”
She added, “I recently joined Amazon again. A lot of folks have asked me what it’s like and I’m no expert- but in my assessment, Netflix is like the Olympics of the streaming world and Amazon is akin to the World Cup – it depends on what stage of your career you are at and what skills you want to build. At both places, it was the people I worked with who mattered the most and made all the difference.”
Furthermore, in her post, she also mentioned, “The last 5 weeks at Prime Video and Amazon MGM Studios have been remarkable, especially witnessing the love for Mirzapur. Excited for the future, where we aim to create countless inspiring and captivating stories for India and the global audience.”
Talking about her vision as CMO of Amazon Prime Video India, Kabi stated that it is to blend the goodness of both organizations- Prime Video and Amazon MGM Studios and foster innovative thinking. “It’s always Day 1,” she added.
Prior to joining Netflix as Director- Marketing in May 2023, she was associated with Amazon, for a period of five years, starting June 2017.
She joined the streaming platform in 2017 as Lead- IN Originals, Amazon Prime Video, and got promoted to the position of Head- Title marketing, Amazon Prime Video in October 2019. In January 2022, she was elevated to the role of Head- Marketing, Amazon miniTV.
Before joining Amazon, she worked with Shuttl as their Head- Brand and Marketing from February 2016 to May 2017.
Previously, she also worked with McDonald’s for three years between April 2012 and December 2015. For the first three years, she served as Senior Brand Marketing Manager at the company and was promoted to the role of Assistant General Manager Marketing in April 2012.
In the past, she also worked with Star TV Network, Leo Burnett, and Lowe and Partners Worldwide.
