Prime Video and Amazon MGM Studios have promoted Sonal Kabi to the role of Director and Head of Marketing for APAC and ANZ, based in Mumbai. In this expanded role, Sonal Kabi will oversee regional marketing strategy across Asia Pacific and Australia New Zealand, in addition to her responsibilities within the Prime Video and Amazon MGM Studios ecosystem.
She announced this move via a linkedin post.
Kabi was previously Director and Head of Marketing for India at Prime Video and Amazon MGM Studios, a role she held from June 2024 to October 2025. Prior to this, she served as Director Marketing at Netflix from May 2023 to June 2024, where she led marketing strategy for the platform in India.
Before Netflix, Kabi spent nearly six years at Amazon across multiple leadership roles. She was Head of Marketing at Amazon miniTV from January 2022 to April 2023, Head of Title Marketing at Amazon Prime Video from October 2019 to December 2021, and Lead for India Originals at Amazon Prime Video from June 2017 to September 2019.
Earlier in her career, she was Head of Brand and Marketing at Shuttl from February 2016 to May 2017. She spent close to four years at McDonald’s, first as Senior Brand Marketing Manager from April 2012 to April 2015 and later as Assistant General Manager Marketing from April 2015 to December 2015.
Her experience also includes a stint at Star TV Network, where she was Senior Manager Marketing working on Star World and Fox channels from March 2011 to March 2012. Prior to this, she was Account Director APAC at Leo Burnett from October 2009 to March 2011, handling Procter & Gamble’s Whisper brand across India, Japan, the Philippines, Korea, Malaysia, Singapore and other Asian markets.
Kabi began her career at Lowe and Partners Worldwide, where she served as Brand Services Director from May 2004 to July 2009, working on brands including Tata Tea and Ginger Hotels.
