The landscape of branding is a canvas that paints the story of our times—a story of innovation, resilience, and the pursuit of relevance.
In a world that pulses with constant change, the ability to adapt and evolve is not just a skill; it’s a strategy that defines success. Rebranding isn’t simply about tweaking a logo or altering color palettes—it’s about reviving narratives, aligning with contemporary sensibilities, and rekindling connections with audiences.
The year 2023 has brought forth a wave of innovation and reinvention, prompting us to ask: What are the remarkable rebranding stories that have left an indelible mark? Which brands have ventured into uncharted territories, refreshing their identity while captivating audiences anew?
Join us on an exciting exploration as we unveil the some of the recent rebrands from the year 2023, celebrating the art of transformation and its profound impact on both businesses and consumers.
1. Infosys
Infosys, a global leader in cutting-edge digital services and consulting, has introduced its sonic brand identity, a melodic counterpart to its iconic blue visual identity and logo. This distinctive Infosys tune reinforces the company’s core identity and brand purpose of fostering human potential and creating opportunities for individuals, businesses, and communities. This auditory symbol will resonate across Infosys’ platforms, uniting employees and engaging stakeholders, from videos to signature events. As the digital realm gains prominence, the Infosys tune aims to deepen emotional connections and symbolize the promise of opportunity embedded in the brand’s essence.
2. Air India
Tata Group, the new owner of Air India, has unveiled a compelling rebranding initiative, showcasing a fresh livery and logo for the airline. The revamped logo, named ‘The Vista’, boasts vibrant red, golden, and purple hues, symbolizing the airline’s ambitious outlook. The iconic Indian window shape, representing a ‘Window of Possibilities’, has evolved into a striking gold window frame, embodying limitless opportunities and a visionary future. Set to be introduced in December 2023, coinciding with the addition of the first Airbus A350 to the fleet, this transformation reflects Air India’s commitment to excellence and growth under Tata Group’s leadership.
3. Laliga
LALIGA has introduced its fresh brand identity in India in preparation for the 2023/24 season. Collaborating with Viacom18, the LALIGA EA SPORTS season is set to offer enhanced broadcasting experiences for Indian viewers, integrating augmented reality and cinematic camera angles. The unveiling occurred during the launch of LALIGA EA SPORTS, with ambassador Rohit Sharma and broadcasting partner Viacom18 present. Starting from August 11, 2023, LALIGA’s new era will encompass strategic improvements across various aspects, including brand evolution, technology, and fan engagement, solidifying its commitment to both physical and virtual football realms.
4. Slack
Slack, the popular workplace chat app, has undergone a significant redesign to enhance productivity and user experience. The update introduces a streamlined left sidebar with navigation buttons for easy access to key features. Channels and conversations are now presented more efficiently, reducing the need for excessive scrolling. The redesign also includes features like an Activity feed, improved search results, and a Create button for quick content generation. The interface’s color scheme has been updated, and users can personalize the theme. With over 100 changes in the past year, this redesign aims to provide a clutter-free and engaging platform, rolling out gradually to users in the coming months.
Which one is your favorite? Let us know in the comment below!
Also Read: The Power of Reinvention: Explore These 10 Rebranding Of 2023
