Solitario Diamonds, a lab-grown diamond brand, has entered into a partnership with Gujarat Giants in the Women’s Premier League (WPL) 2025.
As per the brand, with this, Solitario becomes the first lab-grown diamond brand to align with the world’s biggest women’s cricket tournament. As the third most-watched cricket event globally, following the IPL and ICC T20 World Cup, the WPL presents an unparalleled platform for Solitario to connect with millions across India.
With Gujarat, the diamond capital of India, at the heart of this association, the synergy between Solitario and the WPL is a natural fit. The partnership represents an appreciation for women’s achievements across professions, celebrating their grit, brilliance, and resilience, it stated.
To honor this alliance, Solitario Diamonds will be hosting the entire WPL team in Bengaluru on February 25. In a special ceremony, CEO Ricky Vasandani, will present each team member with a stunning tennis bracelet- a symbol of strength and elegance, much like the athletes themselves.
With stadium branding, in-game digital integrations, and high-impact activations, Solitario will be front and center as the WPL unfolds. The brand is also going big on digital, ensuring a strong presence across live-streaming platforms and social media, keeping the momentum high throughout the tournament.
This wide-reaching campaign ensures maximum visibility, celebrating both the brand and the tournament in a grand way.
As per the brand, this strategic association reflects Solitario’s commitment to empowering women, drawing a powerful parallel between the brilliance of diamonds and the rising success of Indian women in sports and beyond. Cricket, revered as a religion in India, provides the perfect avenue for Solitario to inspire and engage with its audience on a grand scale.
Ricky Vasandani, CEO and Co-Founder of Solitario Diamonds, expressed his excitement about the partnership, said, “We are incredibly proud to be associated with the Women’s Premier League, a tournament that is not just revolutionising women’s cricket but also inspiring millions across the country. As a brand dedicated to brilliance and resilience, we see this partnership as a tribute to women who shine in every field. Just like our diamonds, these athletes embody strength, perseverance, and excellence.”
