Following a multi-agency pitch, Sociowash has bagged the Creative Digital Mandate of global mobility and urban services platform, inDrive, which is currently operational in 48 countries.
As part of this strategic collaboration, Sociowash’s Delhi Office will oversee the account and will be responsible for accelerating inDrive India’s brand awareness, visibility, growth and expansion in the Indian market through digital platforms including social media.
Sociowash, which is currently in transition to become SW Networks, will also focus on amplifying the values of fairness and transparency in cab fares, seamlessly aligning with inDrive’s brand ethos.
Through innovative strategic approaches, Sociowash is dedicated to spearheading inDrive’s market presence, revolutionizing customer engagement, and establishing itself as an industry frontrunner.
Speaking on the association, Pranav Agarwal, Co-Founder, Sociowash, said, “At Sociowash, we believe in the power of creativity and innovation to drive meaningful connections between brands and their audiences. With this partnership, we are excited to leverage our expertise to elevate inDrive’s presence in the Indian market, emphasizing values of fairness, and transparency, and disrupting the monopoly of other players. Together, we aim to create impactful campaigns that not only enhance brand visibility but also foster lasting relationships with
Customers.”
Avik Karmakar, Senior GTM Manager, inDrive South Asia, also mentioned, “According to a study conducted by the sensor power data, inDrive is the second-largest ridesharing app in the world by downloads, which demonstrates that the market is receptive to newer and more convenient options. That’s where we come in.”
“Within the dynamic landscape of the Indian market, our dedication to transparency and reliability remains unwavering. Through the utilization of Sociowash’s expertise and insights, we are positioned to navigate the competitive space with agility and resilience. We are confident that our combined efforts will yield results that bolster our brand’s presence and resonance in the Indian market,” he said.
