Following a multi-agency pitch, Sociowash, a nine-year-old digital marketing agency which recently announced that it is currently transitioning to form SW Network, has won the Digital Marketing Mandate for Antara Senior Care, a Max Group Company.
As part of the mandate, the integrated advertising agency will now be responsible for enhancing the brand’s visibility and awareness scores on digital via social media as well as capturing and converting potential leads efficiently via performance marketing to foster business growth.
Moreover, recognizing the importance of brand and consideration building, the collaboration between Antara Senior Care and Sociowash will focus on increasing awareness around the senior care service category as well.
Commenting on the development, Rohit Bishnu Khatua, Chief Marketing Officer, Antara Senior Care, said, “At Antara Senior Care, our endeavour is to help seniors age with ease and joy, living their life on their own terms. With Sociowash as our digital partner, I am confident that we will build awareness, communicate our offerings more effectively, and contribute towards a healthy and vibrant ecosystem for senior care in India.”
To this, Pranav Agarwal, Co-founder, Sociowash, added, “Our team is dedicated to leveraging the power of digital platforms to amplify Antara Senior Care’s message and extend their reach to those in need of exemplary senior care solutions. Together, we are committed to crafting compelling narratives that resonate with audiences and drive meaningful engagement.”
