Social Panga, an integrated creative and digital marketing agency, has announced the launch of its in-house AI Council, a unit focused on enabling and delivering AI-led solutions across branding, marketing, and digital ecosystems.
With AI transforming how brands communicate and operate, the council has been positioned as a think-and-do tank comprising specialists, strategists, and technologists. It aims to bridge the gap between evolving AI capabilities and measurable business outcomes.
The launch follows AI-driven campaigns for brands including LG Electronics, Pathkind, Jindal Stainless (JSL), Himalaya, Lava, and others, where Social Panga has already implemented real-world applications of generative AI and automation tools.
Co-founders Himanshu Arora and Gaurav Arora will jointly mentor the council, while Som will lead the initiative. The council is expected to focus on areas such as content workflows, performance marketing, creative personalisation, brand safety, and automation at scale.
“The AI Council isn’t just a service line. It’s a forward-looking collective at the intersection of AI and brand building. We’re excited to bring this out and continue expanding it over the coming months,” said Soumabha Nandi, EVP – Creative Strategy & Growth, Social Panga.
“At Social Panga, we’ve always believed in solving business challenges with next-gen creativity. With AI already influencing day-to-day decisions, brands now need sharper, smarter solutions that are rooted in tech and tailored for growth. Our AI Council is here to guide that journey,” added Himanshu Arora, Co-Founder.
Gaurav Arora, Co-Founder, said, “Every new challenge needs a new lens. With the AI Council, we’re introducing a structured, dedicated approach to decode AI for brands — not just through tools, but through education, experimentation, and execution.”
