SoCheers, an independent digital-first creative agency, is stepping into a transformative new phase, where success is no longer just about campaign performance- it’s about long-term value, sustained growth, and measurable impact. In line with this vision, Co-Founder and Director Siddharth Devnani will now take on the role of Co-Founder and Chief Operating Officer (COO), focusing on driving innovation, operational strategy, and value measurement frameworks to help brands scale beyond short-term wins.
As per the agency, for over a decade, SoCheers has been at the forefront of digital marketing, blending creativity with strategic execution. But in a fast-changing landscape, brands need more than just visibility, they need long-lasting business impact. To address this, Devnani will lead the implementation of a new framework that quantifies the real value created through every campaign, collaboration, and creative effort.
This model is designed to go beyond conventional performance metrics, offering a structured way to measure success not just in terms of engagement numbers, but in brand growth, market influence, and long-term business outcomes. From employees driving innovation to vendor collaborations that accelerate efficiency, this framework will ensure that every stakeholder contributing to SoCheers’ ecosystem is recognised and valued.
As 2025 unfolds, SoCheers is set to introduce new measurement tools, AI-powered creative solutions, and data-driven marketing strategies that will redefine how brands evaluate success in the digital space.
“Siddharth has always played a key role in shaping SoCheers’ growth, driving both business and strategic advancements for the agency and clients. This transition is not just about leadership- it’s about taking SoCheers to the next level. We are entering a phase where brands are looking beyond momentary success, and we want to be the partner that helps them achieve sustainable growth. Siddharth’s ability to blend technology with creativity will be pivotal in ensuring that every initiative we undertake leaves a lasting impact, both for our clients and for the industry at large,” Mehul Gupta, Co-Founder and CEO, SoCheers, said.
Speaking about his expanded role, Devnani shared, “The digital world is evolving rapidly, and brands today need more than just high-performance campaigns- they need sustainable, scalable impact. My focus will be on building systems that drive innovation, efficiency, and real long-term value, ensuring that everything we do at SoCheers contributes to growth that lasts beyond a single campaign cycle.”
