Snapchat has rolled out a new OOH (Out-of-home) campaign with a direct message for advertisers, “If you want to reach Gen Z, you need to be on Snapchat.”
The campaign, ‘It’s Time to Advertise on Snapchat’, invites brands and marketers with punchy headlines like “DON’T CRY OVER POOR ENGAGEMENT. SNAP OUT OF IT.” and “GEN Z’S ATTENTION IS ON SNAPCHAT. BE THE CENTRE OF IT.” This campaign was created and conceptualised by Toaster INSEA, Snapchat’s Agency of Record.
“It’s Time to Advertise on Snapchat’ campaign shows our commitment to helping brands connect with India’s Gen Z, who are shaping culture and the economy. The campaign is simple, straight forward, fun and really gets straight to the point on how to engage with this cohort. It’s a friendly nudge to rethink the old way of doing things and explore Snapchat that presents multi ad formats that are winning attention,” said Ankit Goyle, Head of Marketing, Snapchat – India.
