Slice, the mango flavored beverage from the house of PepsiCo, has appointed Nayanthara as its latest brand ambassador ahead of this year’s summer season.
Having cemented her spot as one of the most critically acclaimed actresses in Indian cinema, Nayanthara is also fondly known as ‘Lady Superstar’.
As per the brand, this association aligns with Slice’s positioning across households as “the perfect and closest equivalent to quenching your mango cravings”.
While the brand has already made the announcement ahead of this year’s summers, the brand campaign will be unveiled later this summer.
This association for Slice has been facilitated by Frameworks Entertainment.
Almost same time, last year, the brand had appointed Kiara Advani as its new brand ambassador. Before that, the brand was represented by Katrina Kaif for 16 years, starting 2008.
Sharing her excitement on coming on board as Slice’s new face, Nayanthara said, “I am thrilled to be a part of the Slice family and contribute to the legacy of this iconic brand. Known for its memorable campaigns, I am eager to be a part of the brand’s upcoming projects. I hope the new campaign immerses my fans in the delightful world of Slice in a unique and captivating way.”
Speaking on the association, Anuj Goyal, Associate Director, Slice and Tropicana, PepsiCo India said, “We are delighted to welcome Nayanthara to the Slice family and are positive that her wide appeal that cuts through masses will further help build the brands connect with our core consumers. Both Slice and Nayanthara have entertained families and brought people together in an endearing manner. We hope this magic continues with new film as well and it will be loved by everyone.”
