Skore has unveiled its latest campaign, Won Love, placing mutual pleasure and shared exploration at the heart of every connection. The campaign reinforces a powerful truth: real pleasure isn’t about one person winning over the other—it’s about winning together.
‘Won Love’ challenges outdated notions and breaks taboos with a bold, playful, and uninhibited approach to intimacy—encouraging couples to embrace pleasure as a shared, empowering, and deeply connected experience.
The campaign has a two-part TVC series – The first film showcases a couple looking to add excitement to their relationship. The second introduces a cheeky roleplay scenario—each capturing the thrill of discovering new pleasures together.
Link to the campaign:
Vishal Vyas, CMO, CPD at TTK Healthcare, said, “With ‘Won Love,’ we are empowering people to rewrite the rules—where you win together in the game of love. It’s about creating a space where both partners feel fulfilled, excited, and free to explore what pleasure truly means to them. Keeping this in mind, we’ve launched playthings that are designed to heighten anticipation for both the partners. The campaign is about products that spark confidence, curiosity and connection. Won love is our new playbook for pleasure- and everyone’s invited to play.
Abhijat Bharadwaj, CCO, Dentsu Creative Isobar, added, “For years, sexual wellness advertising has been stuck in a loop; performance-driven, male-centric, and always seen through the eyes of the so-called ‘ladies man’. The man who’s in charge, in control, and always the winner. But real pleasure doesn’t come from control, it comes from connection.
