As Škoda Auto celebrates 130 years of automotive legacy globally and marks 25 years in India, the brand has launched a new campaign titled Škoda Superstars. At the heart of this initiative is a celebration of passion, persistence, and people, those who dare to dream and work relentlessly to achieve it.
The campaign is anchored by Škoda Auto India’s first-ever ambassador, Ranveer Singh, along with iconic cars of the brand through the ages. The film draws parallels between the resilience of Škoda’s iconic founders, Laurin and Klement and modern-day heroes from all walks of life, leaving viewers with a compelling call to action: celebrate your journey.
As part of the campaign, Škoda Auto India invites fans to participate in a unique contest by sharing their stories of dreams turned into achievements. By uploading a personal photo that reflects their journey, users can generate a special double-exposure image featuring themselves and a Škoda car, symbolising how their personal milestones intersect with the brand’s legacy.
Link to the ad campaign:
Petr Janeba, Brand Director, Škoda Auto India shared, “The ‘Škoda Superstars’ campaign is not just a tribute, it’s a movement. It’s our way of honouring the spirit of determination and drive that has defined Škoda Auto since 1895 and continues to thrive in the people around us today. As we celebrate 130 years globally and 25 years in India, we want to go beyond just showcasing our cars. We want to celebrate the human stories that mirror our own journey, from vision and grit to achievement. Through this campaign, we’re inviting every individual to share their personal triumphs and become a part of the Škoda legacy. Because in the end, it’s not just about where you come from, but how far your passion and work ethic can take you.”
