Skechers, an American multinational footwear and apparel company, has roped in Indian footballer Sunil Chhetri as its brand ambassador.
Chhetri joins the Skechers team of athletes competing in the brand’s performance footwear that includes cricketer Ishan Kishan; footballers including Harry Kane, Oleksandr Zinchenko and Anthony Elanga; NBA players Julius Randle and Terance Mann; Major League Baseball players including Clayton Kershaw, Aaron Nola and Brendan Donovan; golfers Matt Fitzpatrick and Brooke Henderson; and pickleball players Tyson McGuffin and Catherine Parenteau.
Skechers Football boots are currently available in Europe and the United States and will be rolling out to India in August 2024.
Talking about his role as brand ambassador, Chhetri said, “I am delighted to join forces with Skechers, a brand that is always innovating to achieve excellence. As someone who understands the importance of building and promoting sports in this country, I am excited to collaborate with a brand that empowers individuals to unlock their full potential, both on and off the field. I love the Skechers Football boots, and I look forward to helping players and fans across the country discover how amazing this brand will be for our sport.”
Speaking about this association, Rahul Vira, CEO, Skechers Asia said, “We are thrilled that Sunil Chhetri is joining Team Skechers in India. Chhetri’s best-in-class commitment perfectly aligns with our brand values, making him the ideal ambassador to represent our dedication to building sports and performance in the country. Off the field, his influence resonates with those who strive for greatness in all aspects of their lives. On the pitch, he represents what is great about Indian football, and will be a great asset to the brand when we launch Skechers Football in India later this year. Currently, Chhetri is wearing innovative Skechers Football boots on field, featuring our signature comfort and performance technologies.”
