Skechers, an American multinational footwear and apparel company, has signed cricketer Yastika Bhatia as its new brand ambassador for the performance category in India.
As per the company, this partnership marks another achievement for Skechers India as it continues to innovate and redefine the brand’s portfolio for sports in the country.
Bhatia has signed on as the first female player to compete in Skechers cricket boots. She will also appear in marketing campaigns supporting Skechers Performance and Lifestyle collections, helping to expand the brand’s reach in India’s sportswear market.
She has been part of India’s squad in various formats, including One Day Internationals (ODIs) and Twenty20 Internationals.
By signing this partnership, She has joined a diverse group of athletes competing in Skechers footwear, including Indian footballer Sunil Chhetri, cricketer Ishan Kishan, footballers Harry Kane, Oleksandr Zinchenko, Mohammed Kudus, and Anthony Elanga, basketball players Joel Embiid, Julius Randle, Terance Mann, and Rickea Jackson, MLB players Clayton Kershaw, Aaron Nola, and Brendan Donovan, golfers Matt Fitzpatrick and Brooke Henderson, and pickleball pros Tyson McGuffin and Catherine Parenteau.
This lineup underscores Skechers’ broad appeal and dedication to performance across various sports. The boots are set to launch on September 30.
Rahul Vira, CEO, Skechers Asia, said, “We believe supporting women’s cricket is both important and essential – both as a company that cares about the sport and one that wants to build its presence in India. Bhatia is the perfect talent to add to the Skechers roster. Bhatia’s partnership with Skechers is a reflection of our unwavering commitment to being a leading sportswear brand in India. As we continue to invest in and support the development of sports in the country, Bhatia’s talent, dedication, and positive attitude align perfectly with Skechers and our ongoing mission to partner with dynamic and inspiring athletes who embody the spirit of perseverance and excellence. We believe her energy and dedication to the sport mirror our brand’s values, and together, we aim to push the boundaries of what’s possible in sportswear.”
Bhatia said, “I’m thrilled to be on board with Skechers! For the past six months, I’ve been training and playing in Skechers Cricket shoes, and the performance and comfort that the shoes provide has been incredible. They’re truly a game-changer when it comes to footwear. Skechers’ dedication to athletes is something I deeply admire, and I’m looking forward to representing a brand that’s committed to innovation in sportswear. This collaboration feels like a natural fit, and I’m eager to see where this journey takes us.”
