India’s very own e-commerce platform Flipkart has introduced a brand new campaign in collaboration with India’s most famous Matchmaker, Sima Aunty! This brand collaboration, unlike all others, forms the perfect segue into setting up a match which the youth of today seek the most- a quirky, fun and unconventional brand campaign which sets the tone just right with its messaging.
The campaign titled #FindYourmatch features the famous matchmaker on social media Sima Taparia, also known by the name Sima Aunty. This campaign urges everyone to choose a ‘smartphone’ or ‘partner’ according to their preferences, uses and needs. With affordability and quick delivery being their prime features, Flipkart offers a variety of options to choose from.
Ladies and gentlemen, we’re bringing back India’s top matchmaker, Sima Taparia from Mumbai to make the stars align and help you all #FindYourMatch ☺️✨@TapariaSima pic.twitter.com/9ywAeq2F7b
— Flipkart (@Flipkart) December 7, 2021
The Campaign
The campaign has Sima aunty hunting for the perfect partner for her clients. With the help of Flipkart experts, she couples each individual with the ideal smartphone that checklists every one of their preference. And within an hour and a half, a smartphone from Flipkart shows up on the door of her client. This goes to show how on Flipkart can one find his or her perfect partner in the form of a smartphone.
#FindYourMatch Let’s see what’s the perfect smartphone Sima Taparia has recommended to Our Celebrities. We’re sure you’ll like all her recommendations. Get the best deals on the latest smartphones in Flipkart’s Big Saving Days Sale from 16-21st Dec. #FlipkartMobiles pic.twitter.com/Q03Lj1Mzzi
— Flipkart (@Flipkart) December 15, 2021
The 90-minute delivery program by Flipkart in on in a number of cities in the country like Bangalore, Chennai, Delhi, Mumbai, Pune, Lucknow, Mangalore and Hyderabad. The company offers unique affordable programs like Smart upgrade Plan and Product Exchange Program so as to ensure a convenient shopping experience for its customers.
The Big Reveal: Some matches really are that easy to find, especially when you’ve got us and Sima Taparia in your corner. #FindYourMatch now on Flipkart 💘#FlipkartMobiles pic.twitter.com/2M8OLA62iu
— Flipkart (@Flipkart) December 10, 2021
Media Coverage
The campaign ensued media coverage and build a presence for itself with brands engaging in fun banter over tweets which also engaged the audience which is always looking out for brand moments!
Can’t wait @flipkart. So many more matches for Mia rings to seal the deal with!!#FindYourMatch
— Mia by Tanishq (@Mia_by_Tanishq) December 7, 2021
Let’s all hope it’s a Wrogn match!😉 #FindYourMatch
— Wrogn (@StayWrogn) December 7, 2021
Your Réal partner in nutrition and in health cos pyaar ki koi SIMA nahi hoti.#RéalGoodness #StayHydrated #BoostYourImmunity #FindYourMatch
— Realfruitpower (@Realjuices) December 9, 2021
*asks product team if we can start doorstep delivery for rishtas* @TapariaSima @Flipkart #FindYourMatch
— Shaadi.com (@ShaadiDotCom) December 7, 2021
Celebrity Engagements
And while it may be surprising to learn that even celebrities find it tough to find their perfect match, Sima aunty is here to help them out too! With famous personalities such as Harshvardhan Rane, Sumukhi Suresh, Aayush Mehra on the lookout for their perfect match, Sima Aunty’s job has gotten a lot more intriguing trying to set them up just right!
Turns out, finding your perfect match is difficult, even for Harshvardhan Rane. But we are now sure as with @tapariaSima All the stars are bound to get aligned for him to find his perfect partner #FindYourMatch #FlipkartMobiles pic.twitter.com/9KHMZGu49B
— Flipkart (@Flipkart) December 8, 2021
Will we be able to match @sumukhisuresh expectations around the perfect match? We’re sure we will with our Expert Matchmaker @tapariaSima meeting her. Stay tuned to find out! #FindYourMatch #FlipkartMobiles pic.twitter.com/qhD2dMKepl
— Flipkart (@Flipkart) December 8, 2021
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About Flipkart
A major shareholder in leading phone payment apps in the country-PhonePe, Flipkart Group has many other brands under its umbrella- Myntra, Cleartrip and Flipkart Wholesale.
With 400 million customers offering more than 150 million products in more than 80 categories, Flipkart has had many businesses flourishing due to its presence in the e-commerce sector and getting millions of sellers, small businesses and customers on board.
Known for being the first one to offer Cash On delivery, easy returns and other such benefits, the company aims to make shopping convenient and a pleasurable experience for all its customers!
